What's My (Tag)line?

It’s time for the Golden Globes, and in 1962, “What’s My Line” won an award for the best television show. If you don’t remember it, no worries, it’s not the Ambien amnesia setting in; the show stopped airing in 1967.

The panelists had to guess the contestant’s line of work (hence line) through a series of questions. You might enjoy this clip of Frank Lloyd Wright on the show.

Yesterday I played a different kind of What’s My Line. I tried to finalize a tagline of sorts for my novel manuscript. A tagline is a marketing slogan, often used for movies. And while I do have a treatment for a screenplay on file with WGA, this month I’m writing query letters to agents, and I need to succinctly capture the plot of my novel manuscript in a sentence.

Despite posting on Facebook that my resolution for this year is to drive to the beach the first day it’s 70 degrees in Wilmington, a more serious endeavor is working on my novel manuscript every day. It’s amazing how inspiration flows in effortlessly when you commit to fifteen or thirty minutes of imposed concentration a day. And I really prefer moments of inspiration to hours of fretful consternation.

Yesterday my inspiration came to me over lunch. Since I’m reading The Herald-Sun while my neighbor is away for the weekend, I peeked at the newspaper TV listings for the first time in a long time.

Have you ever paid attention to the taglines of movies in the TV listings?

Try these and see if you can name the movie:

"A youth learns that his father is the Greek god Poseidon."

"A giant mutant lizard wreaks havoc in New York."

"A woman probes a power company cover-up over poisoned water."

"A man spends a disastrous weekend with his lover’s family."

I’ll post the names of the movies tomorrow on the blog.

Reading taglines really energized me yesterday. First, I was able to pick up my index card grocery list for Whole Foods and write a sentence about my story: A song takes a woman back to the man she loves. Next, I was able to frame my life past and future by considering what a writer would say the tagline of my life is.

If you’re looking for inspiration on the heels of your resolutions this January, think like a marketing executive and pen your own tagline. Try writing one for your past and go ahead and acknowledge a weakness if you must. But when you write one for your future, write yourself out of your current conflict.

May all your taglines come true!

She's making movies on location/ She don't know what it means/ And the music make her want to be the story/ And the story was whatever was the song--what it was
"Skateaway" Mark Knopfler