Oops!

Oops. A word I expect from Britney Spears. A word that harks back to a song like nails on a chalkboard when it’s stuck in your head. A word I do not expect to come from the bullhorn of a major airline.

Earlier this week I received word from US Airways that they had gifted my account with 1,000 frequent flyer miles. Okay. Nice gesture.

This morning I awoke to find the following e-mail in my box with the subject line, you guessed it,

OOPS!

“Earlier this week, we inadvertently delivered an email message to many of our Dividend Miles members' email accounts. Unfortunately, one of those accounts was yours. Worse, this email incorrectly stated that we posted 1,000 Dividend Miles into your account. This was not accurate and the email message was sent in error. 

We apologize for any inconvenience this might have caused you and appreciate your understanding.”

My action was to immediately unsubscribe from their mail. Next it was to write this blog. Now it is to make a mental note not to book my next trip to Austin through Charlotte on US Airways.

Bad, US Air! Very, very bad! I am not sure who deserves to be terminated more, the employee that accidentally gifted the miles or the PR person who must have consulted a teenybopper when crafting the unprofessional Grinch Who Stole Christmas e.

Maybe the company plans to streamline operations lingo so that whenever we think of US Airways, we think of the word oops:

“Oops! We lost your bag.”
“Oops! Your flight has been canceled.”
“This is your captain speaking--oops!”


Oops!
…You think I’m in love
That I’m sent from above…
I’m not that innocent.

“Oops, I Did It Again”
--Max Martin